TECHNOLOGY PR PROVIDES targeted AND integrated PR, Analyst Relations, Social Media AND CONTENT MARKETING SERVICES THAT
DRIVE LEADS AND INCREASE EACH CLIENT's MARKETSHARE.
Technology PR positions clients as thought leaders, consistently securing coverage in leading trade and business publications as well as speaking engagements at some of the largest and most influential events in their industry.
My approach to establishing and maintaining successful relationships with the media begins with packaging information correctly; committed to delivering concise, relevant, and interesting materials that pique reporters' interest. My efforts extend to providing them with the degree of exposure to the product and/or issue they need to develop their stories.
Relationships are cultivated through steady, meaningful communication and tools such as media conferences; social media sites; industry mixers and events; and informal networking meetings. We also do our homework and track what subjects journalists are covering, so when a pitch comes from our firm, journalists pay attention; we're a resource for them and they often come to us when looking for spokespeople or ideas.
The beneficiary of that trusted status with key media influencers is our client, ensuring we are well positioned to build awareness of our clients' point of views, mitigate negative stories and position our clients as trusted media resources.
Client services include:
Influencer research and outreach
AR Program benchmarking and design
AR training modules for PR, executives, sales teams and AR specialists
Analyst audits, customer perception audits and qualitative analysis
Analyst relations roadmap and target Lists
Message development, testing and validation
Research and inquiry support
Analyst days and events
Consulting days (management and facilitation)
Market analysis and competitive SWOT
Vendor recommendations and contract negotiations
Gartner Magic Quadrant and Forrester Wave Optimization
Vendor rating report optimization i.e. "Cool Vendor" inclusion
Analyst newsletters and updates
Securing analyst support and press references
Monitor social media engagements between client experts and external influencers
Social Media and Content Marketing
We partner with our clients to develop custom social strategies to achieve the greatest return on investment. Whether you are just getting started or need better results from your campaign, our seasoned team can help. From creating branded profiles, to developing messaging and rich creative content, to building and enhancing your following, through analytics and conversion optimization, TechnologyPR delivers the tools you need for success.
Our experts have the enterprise tools and experience to get new customers and enhance the loyalty of existing ones. Social Networks we utilize include: