This isn't just PR.
IT'S SO MUCH MORE
What We Do For Tech Companies
Technology PR becomes each client's in-house marcom resource, providing integrated marketing support including expert Public Relations, Analyst Relations, Social Media Marketing and Content Marketing services.
We have a 20+ year track record of providing tech companies with strategic communications counsel, messaging, content development and targeted influencer outreach to drive leads and increase industry marketshare.
Public Relations
Mission: Strategy + Objectives + Tactics + Execution = Results
Technology PR positions clients as thought leaders, securing coverage in leading trade and business outlets as well as speaking engagements at some of the largest and most influential events in their industry.
Our approach to establishing and maintaining successful relationships with the media begins with packaging information correctly; committed to delivering concise, relevant, interesting and targeted pitches that pique reporters' interests and specific areas of coverage. Our efforts extend to providing them with the degree of exposure to the product and/or issue they need to develop their stories.
Relationships are cultivated through steady, meaningful communication and tools such as media interviews, social media communication, connecting at industry events and arranging informal networking meetings. We track what subjects journalists are covering, so when a pitch comes from our firm, journalists pay attention; we're a resource for them and they often come to us when looking for technology spokespeople or ideas.
The beneficiary of that trusted status with key media influencers is each client, ensuring we are well positioned to build awareness of our clients' point of views, mitigate negative stories and position our clients as trusted media resources.
Client services include:
Analyst Relations
Mission: Objectives + Strategy + Tactics + Execution = Results
Analyst Relations Services include:
Social Media & Content Marketing
Mission: Objectives + Strategy + Tactics + Execution = Results
We partner with our clients to develop and execute custom social strategies to achieve the greatest return on investment. Whether you are just getting started or need better results from your social media campaign, Technology PR can help. From creating branded profiles, to developing messaging and rich creative content, to building and enhancing your following, through analytics and conversion optimization, TechnologyPR delivers the tools you need for success.
We subscribe to all the enterprise tools of larger agencies and have the experience and big agency background to get new customers and enhance the loyalty of existing ones. Social Networks we utilize include:
Alison Minaglia, Principal Consultant
As the Principal Consultant of Technology PR, Alison is a Technology Public Relations, Analyst Relations and Social Media and Content Marketing expert with outstanding client references and a 20+ year track record of promoting cool tech companies. Read more at http://www.linkedin.com/in/technologypr
What clients are saying
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Proud of our work and great clients
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© 2016