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          The Technology PR Blog  

Musings At The Intersection of Tech and New Media

 


Tuesday
May252010

"Open Leadership" by Charlene Li Launches in San Francisco and New York

Altimeter Group Founder and former Forrester analyst Charlene Li has launched her new her book Open Leadership, celebrating this week at launch events in San Francisco and tonight here in New York.  

In Open Leadership, Charlene Li (who also wrote the bestseller Groundswell with former colleague Josh Bernoff at Forrester) offers the next step resource that shows leaders how to tap into the power of the social tech revolution and use social media to be effectively "open" while maintaining control. 

Readers will quickly see that Open Leadership is about how leaders must let go to gain more, and how greater transparency and authenticity can bring significant benefits to organizations.   

The preview copy we received (thanks to Charlene) is now really dogeared - a testimony to this practical work. 

Congratulations to Charlene - We've purchased several copies for Technology PR clients and recommend it to all marketers as a "must read".

See you at the launch party!

Wednesday
Feb242010

WSJ Launches New "Digits" Show 

The Wall Street Journal's Digital Group will launch a new tech TV show today called Digits.  Digits is the group's newest daily, live online news broadcast, providing a real-time look at technology news, including top stories of the day, breaking news, the latest gadgets, technology stock updates and the hot topics being discussed online.

Alan Murray, deputy managing editor and executive editor, online, told Media Week today that by using $200 Skype kits for its reporters, the Wall Street Journal's Digital Group has a very low cost model for its new Digits show with no sacrifice in quality.  Murray explained, "Our reporters just need a broadcast connection and they're on." According to Murray, Digits has an economic advantage over traditional news players when it comes to live video on the Web, and that a lot of TV networks have tried this haven’t been able to do justify the expense.  

Beginning today, Digits will air live each weekday at 1:00 p.m. ET from New York and will be available on WSJ.com, Barrons.com, MarketWatch.com, AllThingsD.com and Dow Jones Newswires. Hosted by MarketWatch's Stacey Delo, Digits will feature reporting and analysis presented by reporters and editors from across Dow Jones, including regular contributions from WSJ.com technology editor Julia Angwin; Wall Street Journal personal technology columnist and AllThingsD.com co-editor Walt Mossberg; AllThingsD.com co-editor Kara Swisher; Eric Savitz, Barron's Tech Trader blogger and columnist; and Veronica Dagher of Dow Jones Newswires.  The show will also be available on-demand following the live broadcasts.

Tuesday
Jan052010

How Long Before Analyst Relations Becomes Gartner Relations?

Just a few weeks after Gartner's purchase of AMR Research, Gartner announced today that it has acquired Burton Group.    A few clients have joked that it won't be long before the Analyst Relations business is referred to as "Gartner Relations". 

The reality is that there are still hundreds of other independent analysts and analyst firms that influence the purchasing decisions of today's technology buyers and consumers. 

The key to effective analyst relations is in knowing 1) which firms and independent analysts are end-user focused 2) which are vendor-focused, and most importantly, 3) which firms now employ the individual analysts who know your product category or niche industry really well - well enough to still be influencing the purchasing decisions of your target customer base.  

Wednesday
Dec232009

Tech Media Predictions For 2010

At Media Predicts: 2010, top business and technology journalists were recognized for their significant contributions to journalism, and spoke about the most notable technologies, trends and issues in technology while predicting what will be big in the year ahead. Honorees were: Steven Levy : , WIRED; Ben Worthen : , Wall Street Journal, Digits; Matt Marshall : , VentureBeat, DEMO Conferences; Byron Acohido : , USA Today, LastWatchDog; Brad Stone : , New York Times, Bits; Om Malik : , GigaOM; Connie Guglielmo, Bloomberg News. The discussion was moderated by Jim Goldman of CNBC, and Duffy Jennings of SFGate served as Master of Ceremonies.

Predictions for 2010 included that acquisitions will dominate the technology market, causing the strong [corporations] to get stronger; smart energy management will become a key trend; a very social Web will take over in a bigger way; location-based technologies will finally become prominent; Netbooks will be even hotter; the Android will present tough competition for the iPhone; online banking and small business security will be huge issues. And much, much more.

Wednesday
Dec232009

10 Holiday Tech Gift Guides for Last Minute Shoppers 

OK, with less two shopping days left till Christmas it's time to close our laptops and run out to buy some last minute gifts! 

But before we go, we've rounded up 10 of our tech media friends' Holiday Gift Guides to reference on the mad dash.  Perhaps they'll also be of some help to you!

CNET Holiday Gift Guide

Pogue and Friends Holiday Gift Guide 2009

PC Magazine's Holiday Gift Guide 2009

Washington Post Gift Guide 2009

ZDNet's 2009 Holiday Tech Gift Guide

CBS News Holiday Gift Guide

PCWorld's Gift Guide for Tech-Lovin Ladies

Wired Magazine's Geek Dad Holiday Gift Guide

Wall Street Journals Holiday Gift Guide

Newsday Holiday Tech Gifts

 

Do you have other Gift Guide favorites? Let us know in the Comments section, and Happy Holidays!