How Long Before Analyst Relations Becomes Gartner Relations?
Just a few weeks after Gartner's purchase of AMR Research, Gartner announced today that it has acquired Burton Group. A few clients have joked that it won't be long before the Analyst Relations business is referred to as "Gartner Relations".
The reality is that there are still hundreds of other independent analysts and analyst firms that influence the purchasing decisions of today's technology buyers and consumers.
The key to effective analyst relations is in knowing 1) which firms and independent analysts are end-user focused 2) which are vendor-focused, and most importantly, 3) which firms now employ the individual analysts who know your product category or niche industry really well - well enough to still be influencing the purchasing decisions of your target customer base.
Alison Minaglia
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