WSJ Launches New "Digits" Show
The Wall Street Journal's Digital Group will launch a new tech TV show today called Digits. Digits is the group's newest daily, live online news broadcast, providing a real-time look at technology news, including top stories of the day, breaking news, the latest gadgets, technology stock updates and the hot topics being discussed online.
Alan Murray, deputy managing editor and executive editor, online, told Media Week today that by using $200 Skype kits for its reporters, the Wall Street Journal's Digital Group has a very low cost model for its new Digits show with no sacrifice in quality. Murray explained, "Our reporters just need a broadcast connection and they're on." According to Murray, Digits has an economic advantage over traditional news players when it comes to live video on the Web, and that a lot of TV networks have tried this haven’t been able to do justify the expense.
Beginning today, Digits will air live each weekday at 1:00 p.m. ET from New York and will be available on WSJ.com, Barrons.com, MarketWatch.com, AllThingsD.com and Dow Jones Newswires. Hosted by MarketWatch's Stacey Delo, Digits will feature reporting and analysis presented by reporters and editors from across Dow Jones, including regular contributions from WSJ.com technology editor Julia Angwin; Wall Street Journal personal technology columnist and AllThingsD.com co-editor Walt Mossberg; AllThingsD.com co-editor Kara Swisher; Eric Savitz, Barron's Tech Trader blogger and columnist; and Veronica Dagher of Dow Jones Newswires. The show will also be available on-demand following the live broadcasts.
Alison Minaglia
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