Altimeter Group Founder and former Forrester analyst Charlene Li has launched her new her book Open Leadership, celebrating this week at launch events in San Francisco and tonight here in New York.
In Open Leadership, Charlene Li (who also wrote the bestseller Groundswell with former colleague Josh Bernoff at Forrester) offers the next step resource that shows leaders how to tap into the power of the social tech revolution and use social media to be effectively "open" while maintaining control.
Readers will quickly see that Open Leadership is about how leaders must let go to gain more, and how greater transparency and authenticity can bring significant benefits to organizations.
The preview copy we received (thanks to Charlene) is now really dogeared - a testimony to this practical work.
Congratulations to Charlene - We've purchased several copies for Technology PR clients and recommend it to all marketers as a "must read".
See you at the launch party!