Alison Minaglia, Founder and CEO
After managing the technology accounts in the New York offices of two of the largest international PR firms, Alison left the big agency world in 1995 to found Technology PR as a full-service public relations and communications consultancy with a track record of promoting business-to-business and technology clients to market success with award-winning media and analyst relations programs that capture the interest of investors, customers, partners and industry influencers. A testimony to Alison's results and client performance, Technology PR hit the ground running with its first accounts outsourced to Alison by her former agency employers.
Since its founding, Alison has provided Technology PR clients with hands-on, Strategic PR Counsel, Media and Analyst Relations and Social Media Services. Technology PR has successfully managed PR and AR for more than 60 tech and web clients ranging from startups to divisions of Fortune 500 companies, many of whom are repeat customers.
Most clients have hired Technology PR to replace underperforming PR agencies or in-house PR personnel as Alison maintains current relationships with and a keen understanding of national business and technology press and analyst interests that are leveraged on behalf of all clients. In recent years, Alison has enhanced the value of each client program with the right mix of social media to enhance the client's thought leadership and visibility among key press and analysts who now participate in niche industry conversation on certain social networks.
Alison is the direct liason between the client and key influencers, personally managing all media and analyst outreach and overseeing social media program implementation for a small group of clients in order to ensure maximum client visibility and ROI.
Since its founding in 1995, Technology PR's client base has spanned across many B2B and B2C tech and web sectors, including social media, search, IT (enterprise software, infrastructure management, hardware, security, storage, mobile and wireless, Internet technologies, speech regnition, hardware and mobile devices) and telecom (mobile, wireless, managed services), semiconductors, video online publishing, anti-spam and security, speech recognition, collaboration tools, web publishing, VoIP, CRM and content management, R&D and automotive. Technology PR initiatives have resulted in thousands of articles in leading business, technology, vertical media and consumer media.
Drawing on her experience representing and providing integrated, results-driven communications support to companies of all sizes and stages, Technology PR veteran Alison Minaglia is a seasoned expert in corporate communications, internet marketing, messaging and positioning development, media and blogger outreach, analyst relations, social influencer marketing, product launches, writing and event management. A frequent speaker, panelist, moderator and writer at industry events, Alison's articles and industry insights have appeared in numerous publications. She is also a core contributor of the Technology PR Blog, with industry commentary on PR, AR and social media marketing topics.
Prior to launching Technology PR in 1995, Alison held Vice President and Managing Supervisor, Technology Accounts positions at Fleishman Hillard and Ruder Finn, respectively - two of the world's largest and highest billing PR conglomerates for whom Alison still consults. Prior to working in PR, Alison was a broadcast news journalist on cable stations in Eatontown, NJ and Newark DE after receiving a BA in Marketing and Communications from the University of Delaware.
Contact Alison directly at aminaglia at technologypr.com and follow Technology PR on LinkedIn, Twitter or Facebook.
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