Alison Minaglia, Founder and CEO, TechnologyPR.com
Led by Founder and CEO Alison Minaglia, Technology PR offers all of its clients a 20-year track record of promoting technology companies to acquisition or IPO. Prior to launching Technology PR, Alison was the Vice President and Managing Supervisor of Technology Accounts at Fleishman Hillard and Ruder Finn, respectively - two of the world's largest PR conglomerates for whom Alison still consults. A testimony to its media savvy, results and client performance, Technology PR hit the ground running in its first year, handling outsourced accounts from agencies Fleishman Hillard, Ruder Finn and Brodeur Porter Novelli.
A year after TechnologyPR began in 1995, TechnologyPR began working directly on media and analyst relations programs for B2B, B2C, technology, web and professional services companies that have captured the interest of investors, customers, partners and industry influencers.
Alison provides every Technology PR client with strategic PR counsel, hands-on representation and a comprehensive offering that includes media, analyst relations and social media marketing services. Since its founding, Technology PR has successfully managed PR, AR and social media marketing programs for more than 60 tech and web clients ranging from startups to divisions of Fortune 500 companies, many of whom are repeat customers.
Clients typically hire Technology PR for the firm's knowlege of top press and analyst interests and the ability to leverage these connections on behalf of all clients. In recent years, Alison has enhanced the value of every client program with strategic social media marketing to reach key constituents and enhance each client's thought leadership and participation in a variety of niche industry discussions.
Alison is the direct liason between the client and key influencers, personally managing all media and analyst contact and overseeing social media program implementation for a select group of clients in order to ensure maximum client visibility, and ROI.
Technology PR's client base has spanned across many B2B and B2C tech and web sectors, including social media, search, IT (enterprise software, infrastructure management, data management, hardware, security, storage, mobile and wireless, Internet technologies, speech regnition, hardware and mobile devices) and telecom (mobile, wireless, managed services), semiconductors, video online publishing, anti-spam and security, speech recognition, collaboration tools, web publishing, VoIP, CRM and content management, R&D and automotive. Technology PR services have resulted in thousands of articles in leading business, technology, vertical media and consumer media.
Technology PR veteran Alison Minaglia is a seasoned expert in corporate communications, internet marketing, messaging and positioning development, media and blogger outreach, analyst relations, social influencer marketing, product launches, writing and event management for tech companies of all sizes and stages. A frequent speaker, panelist, moderator and contributing editor, Alison's articles and industry insights have appeared in numerous publications. She is also a core contributor of the Technology PR Blog, with industry commentary on PR, AR and social media marketing topics.
Prior to working in PR, Alison was a broadcast news journalist on cable stations in Eatontown, NJ and Newark DE. She holds a Bachelors Degree in Communications from the University of Delaware.
For more information, email Alison directly at aminaglia at technologypr.com and connect with Technology PR onLinkedIn, Twitter or Facebook.
Technology PR Industry Experience
Internet/Web/Online Businesses
Kohort
Cafe4tune
Answers Corporation (Answers.com and WikiAnswers.com) - sold 2011 for $127 million
Red2Go
Elgg.com - sold 2011
Infegy, Inc. (Social Radar)
TV Eyes/Podscope
SocialRadar
Ness Technologies
Technology - Software
Riversand Technologies
Solix Technologies - (OEM for Oracle)
Infegy, Inc.
DataSynapse (sold to TIBCO)
Evident Software (sale pending)
IBM (Personal Software Products, R&D/Thomas Watson Research)
Lawson Software (pre-IPO during 5 year growth period from 30 million to 300 million)
ActiveStrategy
Itemfield (sold to Informatica)
Hyperion Software (sold to Oracle)
Network Chemistry
ReefEdge
Biomechanics Corporation of America
KPMG/Peat Marwick
Entex
Platinum Technology
Teachware, Inc.
Axon, Inc.
Cadkey Software
Softdesk
Concept Information Systems
Technology - Hardware/Devices/Consumer Electronics
Sony Corporation of America (Consumer Electronics show publicity)
TV Answers (interactive television appliance)
IBM (media and AR for multiple Thinkpad product launches; Thomas Watson Research lab)
Business to Business - Professional Services
Ness Technologies (US)
Anderson Consulting (through name change to Accenture)
Heidrick and Struggles (Technology and Healthcare Practices)
ActiveStrategy
Invest Australia
Millennia III (Remember the fear of systems crashing in Y2K? Lots of publicity generated on that topic!)
ReadyTalk (web conferencing)
Prudential Securities
Mastercard International
Security Connecticut
OnTrack Events (PR, media, marketing for International Ticketing Association 33rd Annual Conference)
Technology - Telecom (Carrier/Networks, Managed Services, Wireless/Mobile)
AT&T
Vanco US (sold to Reliance Globalcom)
ReefEdge (WLAN security)
Ecutel Systems (sold to Smith Micro)
Colonial Data Technologies (sold to Bell South)
TIE/Communications
Technology - R&D
Stevens Institute of Technology
IBM - Thomas Watson Research Lab
Biomechanics Corporation of America
Novotech
Anderson Consulting (now Accenture)
BMW
Healthcare IT/ BIO IT
Lawson Software (to IPO)
ActiveStrategy
Novotech
Novo Nordisk of North America
Boehringer Ingelheim
Rhone Poulenc
Johnson and Johnson Ethicon
Technology - In-house and contract engagements
Brodeur Porter Novelli - IBM - OS2/Warp, Interworld, Cheyenne Software, Paperclip Software
Fleishman Hillard - Novo Nordisk, TV Answers, Towers Perrin
Ruder Finn - BMW of North America BMW of NA ( Hydrogen and Electric, German technology R&D), Prudential Securities, Asea Brown Boveri, Biomechanics Corporation, Intelligent Business Systems, Photronic Labs, DHL Worldwide Express
Technology PR Testimonials Demonstrate Commitment to Results
(as posted by clients on LinkedIn)
“Technology PR has delivered outstanding, measurable public and analyst relations services to me at two companies. Alison is a gifted PR professional with the rare ability to quickly grasp complex technology-oriented market offerings, which enables her to bring immediate value and results to a campaign, and to ongoing corporate communication efforts. She is an excellent writer, has a strong work ethic and cares about her client's success and results. I would work with Technology PR in a heartbeat. At DataSynapse, she rapidly filled in for two international agencies, and in effect, as a contractor, assumed the function of in-house corporate and marketing communications for North America and Europe. It was a tough assignment and she rose to the occasion. I owe her thanks and am proud to recommend Alison. She is a go-to, clutch hitting pro.” Top qualities: Great Results , High Integrity , Creative. Hired Technology PR more than once. -- DataSynapse (acquired by TIBCO)
“Alison is great to work with-- smart, dedicated, honest, and hard-working. Technology PR helped us get WikiAnswers on the map, drafting press releases, getting in front of the right journalists, and following up with them afterward. There was one important case when she also helped me craft a response to a specific PR challenge, where the choice was mixing it up with a competitor or taking the high-road. We consulted at length and agreed that the high-road made sense; this decision paid off in every way, saving our company money, energy, and unnecessary mud-slinging. Alison is always on the lookout for opportunities to reach a greater audience. She used her creative juices and encouraged us in the direction of social media. All in all, Alison is just a pleasure to work with!” Top qualities: Personable , Good Value , High Integrity --Answers Corporation
“Technology PR was a pleasure to work with and represented the client's interests in the most professional manner. Alison always has great ideas to help highlight the most newsworthy angle for her clients.” --Hitwise, an Experian company
“I've had the pleasure of working with Technology PR over the past 3 years. Alison is a true professional, always keeping the client's needs as priority number one. She is detail-oriented, has deep industry expertise and works around-the-clock to meet important deadlines. I would definitely recommend her services as a PR Consultant.” Top qualities: Personable , Expert , High Integrity. Hired Technology PR more than once. -- Ness Technologies
“Since hiring Alison, our PR efforts have become a vibrant and successful part of our strategy to create high visibility for WikiAnswers. Alison and I collaborated on creating the Social Knowledge category as a separate and distinct vertical market within Social Media. She has worked tirelessly on press releases and editorial pieces that have been picked up by Reuters, Bloomberg, Mediapost and hundreds of newspapers across the country increasing my personal exposure. Her keen understanding of the Internet, together with her creative skills, has madeTechnology PR indispensable to me and my organization.” -- Answers Corporation
“We had the good fortune to work with Technology PR while Alison was a consultant to DataSynapse on interim assignment for a year to independently run all Public Relations / Analyst Relations for DataSynapse. Alison was great to work with-- smart (excellent grasp of technology) available (very quick response and turnaround time), dedicated, honest, and hard-working. Because of her work ethic, creativity and persistence, she was instrumental in driving a 35% increase in the number of 451 Group research analysts educated on the product and service offerings of DataSynapse, as well as an increase in the research that was written objectively about DataSynapse and its product offerings. I would recommend Technology PR to any technology vendor looking to maximize their exposure to press and analysts.in their industry.” -- the451Group
“Without missing a beat, Alison figured out exactly where she could add value and not end up doing redundant work. She managed difficult logistics with very short notice, and used excellent judgment when potentially difficult scenarios cane up. She was flexible and at the same time committed to agreed-upon plans.” - Top qualities: Expert , On Time , High Integrity -- Answers Corporation
“Alison is a high-energy, creative, and effective public relations specialist. Technology PR helped us define and refine our message, align that message to our overall brand strategy, deliver that message, and drive effective engagements with press and analysts.” Top qualities: Great Results , Expert , Creative -- ReefEdge
“I worked with Technology PR on several projects. Alison has been tremendously helpful to us in building our brand awareness and highlighting our product/company in several industry publications. Alison understands her business very well, and is always a pleasure to work with.” -- Ecutel (acquired by Smith Micro)
“Highest recomendation for Technology PR. I worked closely with Alison for a couple of years as a client when I was with Heidrick & Struggles and her work ethic was top notch, delivery outstanding and client focus was equally strong. I will work with her again when possible.” -- Heidrick and Struggles
“Alison is excellent at what she does. For technology companies looking for an insider who knows how to pitch and get great placement of stories, Alison is among the best. During her (five) years working with us, we had some of the greatest PR successes in our history.” -- Lawson Software
“Alison worked with me at Lawson Software providing professional guidance and service to positioning our leading edge technology vision and products. She was a great advocate for our company and always professional and responsive to our needs.” -- Lawson Software
“Alison is one of the best and brightest in PR. She's a joy to work with and her hard work clearly benefits her clients. Her knowledge of the media is top notch.” -- Cameron Associates
“Alison was our “secret weapon”! After a dismal year of failure with one of the bigger agencies, we could not believe how effective she was in reaching the right technology journalists with the right message – enabling us to use PR to measurably impact the bottom line.” -- ReefEdge
“While Alison represented ReefEdge, I was working for one of their principal competitors. Thus she and her company Technology PR was a source of regular frustration to me because she was VERY EFFECTIVE in landing regular positive press and awards for "the enemy". Despite being competitors, I always found Alison to be entirely professional and creative.” -- BlueSocket
“Alison is a savvy marketer who focuses on business objectives and a reliable partner who will persevere and/or solve problems as occasion warrants. No less important, she's a person of integrity, fun to work with, and a strong player on any team.” -- Fleishman Hillard Public Relations