• Our work for tech companies is rooted in PR, yet


  • A Full-Service Marcom Resource For Tech Companies

    Technology PR becomes each client's in-house marketing communications resource, providing integrated marketing support including expert Public Relations, Analyst Relations, Social Media Marketing and Content Marketing services. Alison Minaglia, the firm's Principal Consultant, has a 20+ year track record of providing tech companies with strategic communications counsel, messaging, content development and targeted influencer outreach to drive leads and increase industry marketshare.

    Public Relations

    Mission: Strategy + Objectives + Tactics + Execution = Results

    Technology PR positions clients as thought leaders, securing coverage in leading trade and business outlets as well as speaking engagements at some of the largest and most influential events in their industry.


    Our approach to establishing and maintaining successful relationships with the media begins with packaging information correctly; committed to delivering concise, relevant, interesting and targeted pitches that pique reporters' interests and specific areas of coverage. Our efforts extend to providing them with the degree of exposure to the product and/or issue they need to develop their stories.


    Relationships are cultivated through steady, meaningful communication and tools such as media interviews, social media communication, connecting at industry events and arranging informal networking meetings. We track what subjects journalists are covering, so when a pitch comes from our firm, journalists pay attention; we're a resource for them and they often come to us when looking for technology spokespeople or ideas.


    The beneficiary of that trusted status with key media influencers is each client, ensuring we are well positioned to build awareness of our clients' point of views, mitigate negative stories and position our clients as trusted media resources.

    Client services include:

    • Messaging/positioning
    • Press release writing
    • Ghostwriting for corporate blogs
    • Influencer research and outreach
    • Media relations
    • Executive positioning
    • Web communications
    • Event marketing
    • Sponsorship marketing
    • Email marketing and newsletters
    • Webinar and podcast content development


    Analyst Relations

    Mission: Objectives + Strategy + Tactics + Execution = Results

    Analyst Relations Services include:

    • AR Program benchmarking and design
    • AR training modules for PR, executives, sales teams and AR specialists
    • Analyst audits, customer perception audits and qualitative analysis
    • Analyst relations roadmap and target lists
    • Message development, testing and validation
    • Research and inquiry support
    • Analyst days and events
    • Consulting days (management and facilitation)
    • Market analysis and competitive SWOT
    • Vendor recommendations and contract negotiations
    • Gartner Magic Quadrant and Forrester Wave Optimization
    • Vendor rating report optimization i.e. "Cool Vendor" inclusion
    • Analyst Tours
    • Ongoing outreach
    • Briefing arrangements
    • Analyst newsletters and updates
    • Securing analyst support and press references
    • Monitor social media engagements between client experts and external influencers



    Social Media & Content Marketing

    Mission: Objectives + Strategy + Tactics + Execution = Results

    We partner with our clients to develop and execute custom social strategies to achieve the greatest return on investment. Whether you are just getting started or need better results from your social media campaign, Technology PR can help. From creating branded profiles, to developing messaging and rich creative content, to building and enhancing your following, through analytics and conversion optimization, TechnologyPR delivers the tools you need for success.


    We subscribe to all the enterprise tools of larger agencies and have the experience and big agency background to get new customers and enhance the loyalty of existing ones. Social Networks we utilize include:

    • Facebook
    • Twitter
    • Instagram
    • Pinterest
    • LinkedIn
    • Google Plus
    • FourSquare
    • Tumblr
    • Medium
    • Snapchat
  • Alison Minaglia, Principal Consultant

    As the Principal Consultant of Technology PR, Alison is a Technology Public Relations, Analyst Relations, Social Media and Content Marketing expert with outstanding client references and a 20+ year track record of promoting cool tech companies. Read more about Alison's background, experience at http://www.linkedin.com/in/technologypr and see client testimonials below.

    Alison Minaglia

    Principal Consultant

    Click HERE for more on my background and experience

  • Client Testimonials

    Take a look

    Proud of our work and great clients

    To get a better view of each client reference, press PAUSE or read them on LinkedIn

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